The Fundamentals of Business-to-Business Sales & Marketing

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John Coe, “The Fundamentals of Business-to-Business Sales & Marketing”
McGraw-Hill | 2003 | ISBN: 0071408797 | 208 pages | PDF | 1,1 MB
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.